742 Neon Boulevard, South Park, Los Angeles

FORGE YOUR BODY

A lifting gym in a former print shop, two blocks from Pico Station. 14 power racks, 54 coached classes a week, doors open around the clock. The sign out front has had one bad letter since day one.

Book a free session Today's classes
Members / active 12,480
Coached classes / week 54
Training floor 15,000SQ FT
Gym time / Pacific 24/7 Open 24/7, front desk staffed 5 AM to 10 PM

01 / The gym

WHO WE ARE

Opened in 2014 by two powerlifters who were tired of gyms that ban chalk.

// MORE THAN A GYM

NEONFIT sits in the old Alvarado print shop on Neon Boulevard. The concrete floor that once carried offset presses now carries 14 power racks and six deadlift platforms, and nobody downstairs complains when a bar hits the ground.

The lights stay low, the signs stay on and members badge in at any hour. Chalk is allowed, so is loud music before 10 PM. Every new member gets a 45 minute walk-through with a coach before the first solo session.

Power racks
14
Deadlift platforms
6
Dumbbells up to
150 LB
Turf lane
40 YD
Class studios
2
Cold plunge / sauna
2 / 1
Keycard access
24 / 7
Front desk
5 AM - 10 PM
Gym interior with modern equipment
RACK FLOOR, NORTH WALL
NEVER SWITCHED OFF Badge in at 3 AM if that is when your shift ends. Cameras and a staffed line cover the floor all night, the front desk is back at 5.
24/7

02 / Training

OUR PROGRAMS

Four tracks, all included from the Pro plan up. Pick a panel.

Strength training with dumbbells 01

STRENGTH

Squat, bench, deadlift, press. Twelve week blocks with progressive overload, a logbook at every rack and a coach who checks your depth.

  • SESSIONS11 per week
  • COACHMarcus Cole
  • LEVELAll, intro required
High intensity interval training 02

HIIT

45 minutes in Studio B: sleds, bikes, slam balls. Work and rest intervals run on the wall timer, heart rate zones on the screen.

  • SESSIONS14 per week
  • COACHSarah Chen
  • LEVELAll levels
Yoga and flexibility training 03

YOGA

Flow in the morning, yin at night, mobility resets in between. Built for lifters with tight hips and desk shoulders, mats provided.

  • SESSIONS13 per week
  • COACHAlex Rivera
  • LEVELAll levels
CrossFit functional training 04

CROSSFIT

A new workout on the whiteboard every day on the 40 yard turf lane. Scaled options for each movement, scores logged if you want them.

  • SESSIONS10 per week
  • COACHDre Washington
  • LEVELOn-ramp first

03 / Timetable

CLASS SCHEDULE

Live against the gym clock. Running classes are marked, the next one counts down.

Times are Pacific Time.

Book in the member app up to 7 days ahead. Cancel at least 2 hours before the start or the spot counts as used. Full classes keep a waitlist of 5.

04 / Tool

ONE REP MAX

Enter a set you actually finished. We estimate your max and the loads for your next block.

5

Epley formula: weight x (1 + reps / 30). Most accurate between 2 and 8 reps. Do not test a true single without a spotter, ask any coach on the floor.

Estimated one rep max
263LB
%LoadUse it for
95250 lbHeavy single
85225 lb5 x 5 top set
75195 lbVolume, 4 x 8

05 / Coaches

ELITE TRAINERS

Three head coaches, on the floor six days a week. No sales quotas, no commission on supplements.

Trainer Marcus

MARCUS COLE

Strength & Conditioning

Co-founder. Eleven years of coaching, NSCA certified, still competes in the 220 lb class. Will film your squat and show you the frame where it goes wrong.

  • RunsBarbell Club, Olympic Lifting
  • Best total1,642 lb
  • On the floorMon to Sat, mornings
Trainer Sarah

SARAH CHEN

HIIT & Functional

Ran the 400 m hurdles at UCLA, then spent four years coaching collegiate sprinters. Programs every interval class herself and posts the plan on Sunday night.

  • RunsHIIT 45, Lunch Burn
  • CertifiedCSCS, CPR / AED
  • On the floorMon to Fri, all day
Trainer Alex

ALEX RIVERA

Yoga & Mobility

RYT-500 yoga teacher who started as a lifter with a bad back. Eight years of fixing hips, ankles and overhead positions so the barbell work holds up.

  • RunsYoga Flow, Yin, Mobility Reset
  • CertifiedRYT-500, FRC
  • On the floorTue to Sun, evenings

07 / Membership

CHOOSE YOUR PLAN

Month to month. No signup fee, no annual contract, no fee for freezing up to 60 days a year.

BasicOff-peak lifters
$29per month
  • Gym floor access
  • Locker room & showers
  • 2 group classes / week
  • Basic fitness assessment
Get Started
ProWhat most members pick
$59per month
  • Full 24/7 access
  • Unlimited group classes
  • 1 PT session / month
  • Nutrition consultation
  • Recovery lounge access
Get Started
EliteCoached every week
$99per month
  • Everything in Pro
  • 4 PT sessions / month
  • Custom meal plans
  • Body composition tracking
  • Priority class booking
Get Started

Cancel with 30 days notice at the front desk or by email. Day pass $18, week pass $45. Students and first responders get $10 off Pro and Elite with ID.

08 / Members

WHAT THEY SAY

Unedited, from the member survey in March.

I came in to lose weight and ended up caring about my deadlift. Marcus had me pulling from blocks for a month before I touched the floor. Down 30 lbs, up to a 315 pull, and I have not missed a Monday since.

Jake
Jake Morrison
Member since 2023

The HIIT classes here are no joke. I have tried most gyms downtown and none of them post the plan ahead of time the way Sarah does. I know on Sunday what Thursday will cost me.

Lisa
Lisa Park
Member since 2022

I was intimidated by gyms, and a dark room full of racks did not help. The walk-through on day one did. Someone showed me every machine and nobody tried to sell me anything.

David
David Okafor
Member since 2024

09 / Contact

GET IN TOUCH

Your first session is free and comes with a coach for the full hour.

// VISIT US

Drop by while the front desk is staffed, or send a message and we will call back the same day to set up your walk-through.

ADDR
742 Neon Boulevard, Downtown LA 90015Pico Station (A and E Line), 6 minutes on foot
TEL
+1 (555) 0199
MAIL
hello@neonfit.com
HOURS
Open 24/7 - No excusesFront desk staffed daily, 5 AM to 10 PM
PARK
Hope Street garage, 2 hours validatedBike racks inside, by the turf lane